Why is checking website loading speed necessary for business development?
This is an automatic translation.
Click here to read the publication in the original language.
Page loading speed is one of the most important criteria for the promotion and development of a web resource.
In SEO, there is such a thing as bounce rate - the rate of bounces (or bounces). The point is that the user simply leaves the page without waiting for the download.
Reasons for slow loading:
- The site is overloaded with extensions and modules.
- The site is not adapted for certain devices.
- Long server response.
- Internet problems on the user's side.
- Problems with the user's device.
What to do? Improve website performance.
Regardless of what problems the audience faces, the owner of the resource must do everything possible to make everything good on his part: create an adaptive version of the site, use fast servers, not overload the resource for the sake of design and "functionality".
Time is the most valuable criterion, fundamental for most people.
An Internet surfer will easily choose another resource and simply will not make a purchase if your site takes longer than 7 seconds to load. Speed is one of the important competitive advantages.
How to test your website loading speed?
X Networks offers an effective free online download speed test tool that allows you to:
- Check the loading speed of different pages of the site from the point of view of an “ordinary user”, and not the system, as most testers do, including the famous Google PageSpeed Insight.
- See how fast (down to milliseconds) your resource is loading from different geographic locations.
- See average load times.
- Analyze your results over time: the site remembers the previous results and shows them to you.
Remember that your search engine rankings are also directly influenced by page loading speed: "leisurely" sites are usually in the lower positions. Robots test both the sites themselves and the behavior of the audience.
Statistics:
- About 45% of customers close a website if it takes longer than 5 seconds to load.
- About 40% will not come back to the site “with problems”.
- 64% of respondents would not like to make purchases on a site where they have to wait a long time for the download. "Long" in their understanding is 2-4 seconds longer than expected.
X Networks has been involved in IT since 2001, and during this time has created a lot of "know-how" and effective web tools, the list of which you can see on the pages of our site.
We create high-load projects and websites, computing systems, testers, develop in the field of artificial intelligence and neural networks.
Our mission is to help developers and craftsmen create and optimize websites. Most of the tools are freely available and we'd love to hear from you!
Our 20 years of experience in IT is at your service.
This is an automatic translation.
Click here to read the publication in the original language.
