Nowadays marketplaces are an important sales channel for business. Sales of own products through such platforms attract new customers, increase brand awareness and ultimately allow you to sell more.
The world's well-known platforms Ebay, Aliexpress, Wildberries and others partially allow to solve this problem. But let's look at the question wider and talk about niche marketplaces.
There are a huge number of companies and brands that offer their customers a limited range of products or work with a very limited audience. Obviously, it is difficult for such companies to find their client on large marketplaces. Limited search results and high competition with cheap goods of the same segment make selling there a problem. In such cases, it is reasonable to think about niche marketplaces. What advantages does it provide?
— being competent in a narrow segment, niche marketplaces allow the client to find exactly what he needs. As a result, the number of returns after purchases decreases, reducing the load on the delivery service.
— the niche marketplace has a good idea of a potential buyer, thanks to which it attracts customers with a formed intention to buy a specific product. They don't need to be convinced, because they know their own need.
— a good niche marketplace will not arrange internal competition among quality products of one brand, but will prioritize the variety of offers in the chosen niche.
— such a marketplace develops its own logistics and warehouse system, controls the assortment in the warehouse and buys the necessary goods promptly, avoiding a shortage. The courier service understands better how to handle a particular product correctly during the delivery process.
Niche marketplaces have huge development potential. The trend of online sales success is the best customer satisfaction, not the minimum price of the product.
Our company provides comprehensive services for the development and launch international, niche, local e-marketplaces around the world.
We are able to create complex multilingual marketplaces, similar in their capabilities to such well-known giants as Aliexpress, Ebay and others, which have flexible customization options and integration with logistic centers and other services. Marketplaces developed on the basis of the Qwerty Social Network Engine platform will not only provide complex interaction between sellers, buyers and quality control, but also provide the functionality of a multi-currency payment system and a full-fledged social network.
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